Jen set up Num Num Teething Jewellery in 2015 following the birth of her first child, Hannah, when she couldn’t find a stylish necklace she could wear safely when breast-feeding or carrying her daughter. The business took off and Jen never returned to her previous job as a lawyer. Jen designs and makes all of the necklaces herself from her house just outside of Edinburgh and Num Num jewellery is stocked at over 20 stores around the UK and Europe. Jen has appeared in the media talking about the importance of safe teething jewellery which is why Num Num Teething Jewellery has been rigorously independently tested in the UK as safe for children. Num Num has also featured in Vogue and Pick Me Up! magazine.